Launchmetrics unveils C-suite brand-decisioning platform for fashion, beauty

The influencer marketing data specialist is aiming to help management teams make better marketing investments in order to maximise brand impact and measure the evolution of their brand equity against that of the competition.Called Insights by Launchmetrics, the platform is focused on the fashion, luxury and cosmetics industries and debuts at the same time as an interactive microsite, the Insights100. This surfaces a selection of brands and influencers such as Gucci, Cartier, Fenty Beauty, Chiara Ferragni and Tati Westbrook, “to provide a comparative benchmark, through the efficiency of machine learning, and offer an analytical vision on the impact that marketing investments have for brands within the same segment.”คำพูดจาก

UK’s Leather Working Group to provide mechanism for verified green claims

 The body is set to launch the first phase of its ‘Chain of Custody Project ‘ at the LWG Member Conference on 22 September, aiming to “drive transparency and provide a mechanism for verified green claims”. LWG describes the Project is a “game-changing, innovative initiative, designed to provide a robust method of assurance for the leather products that you purchase”.คำพูดจาก Game Casino

On launch, it said: “Globally, we are aware of the urgent need for products with robust green credentials. Markets for leather goods are therefore changing to address consumer demands, as well as comply with new regulations that aim to prevent greenwashing”.And labelling “is key… prov…

Frankford Candy Introduces 3 New Hot Chocolate Bomb Flavors For The 2021 Holiday Season

Here’s a closer look at the three new seasonal flavors:

  • The Salted Caramel Hot Chocolate Bomb features a salted caramel-flavored Belgian milk chocolate exterior and vanilla mini marshmallows inside.
  • The Peppermint Hot Chocolate Bomb features a peppermint-flavored Belgian milk chocolate exterior and vanilla mini marshmallows inside.
  • The Double Chocolate Hot Chocolate Bomb features a half Belgian milk chocolate and half Belgian dark chocolate exterior and vanilla mini marshmallows inside.

The new Hot Chocolate Bomb flavors come in a 1.6-ounce individual size for a suggested price of $2.99. The Salted Caramel, Peppermint and Double Chocolate Hot Chocolate Bomb varieties will be availab…